These are the branding stories we’re reading this week. This week in branding news, a Mattel packaging misprint went viral, ...

Retailers have pulled Mattel's "Wicked" dolls. Resellers quickly listed the toys featuring the URL misprint on eBay, seeking ...

Mattel has apologized after the boxes for its new "Wicked" movie dolls included a link to a pornographic website.

Mattel is pulling its Wicked dolls from some store shelves because of a misprint directing shoppers to a pornographic site.

Mattel apologizes for inadvertently directing people to pornography site instead of one promoting upcoming film.

The site has a similar address to one that promotes a film adaptation of the hit musical. The toymaker apologized for the ...

Toy giant Mattel says it “deeply” regrets an error on the packaging of its “Wicked” movie-themed dolls, which mistakenly ...

Thousands of Mattel’s “Wicked”-branded fashion dolls are flying off shelves, but not because of consumer demand.

Mattel apologies for casting an unintentional spell on its Wicked merch.

If you've been online in the last few days, you'll be fully aware of the disastrous, yet mildly hilarious Wicked dolls that have gone on sale. The dolls themsel ...

Mattel has immortalized Oklahoma-born ballerina Maria Tallchief with a new doll in its "Inspiring Women Barbie" series.

The toy company Mattel is facing blowback after consumers noticed the packaging for dolls designed to look like characters ...