B2B Marketing Magazine1d
Unlocking a B2B marketing goldmine of campaign and creative data
We’re awash with statistics and ‘facts’ in B2B marketing campaigns, but which ones really matter? Which sources can you ...
B2B Marketing Magazine2d
B2B Marketing and Endeavor Business Media Announce Partnership
B2B Marketing, the organization behind the groundbreaking global marketing community Propolis, and internationally renowned ...
B2B Marketing Magazine8d
So What Is This Thing Called a Brand?
Check out Sue Mizera's blog on branding in B2B from what values to consider to planning and some top tips for CMO's ...
B2B Marketing Magazine4d
Why Leaning Into Relationships Matters More Than Ever?
Strong client relationships aren’t just about closing deals — they create resilience. Clients are more likely to stick with ...
B2B Marketing Magazine2d
Pipeline to paycheck: Overcoming B2B marketing recruitment challenges
In this week’s episode of the B2B Marketing Podcast, Kavita Singh, Senior Content Editor, B2B Marketing, spoke with a handful of marketing leaders about the challenges with both recruitment and ...
B2B Marketing Magazine7d
Cashing in on Thought Leadership
This playbook has been developed by summarising the insights from a roundtable with 25 marketing leaders and thought leadership experts, which ran at FT Longitude ...
B2B Marketing Magazine10d
Revealed! The creative trends driving the future of B2B
The pace of change in B2B is astonishing – AI has accelerated an ongoing creative transformation that is seeing marketing campaigns evolve as never before, embracing new channels, technologies and ...
B2B Marketing Magazine8d
Leading a B2B marketing transformation, with Pearson’s Rachel Exton
In this episode of The B2B Marketing Podcast, David Rowlands caught up with Rachel Exton, VP of Global Marketing at Pearson English Language Learning. Rachel chats through the recent transformation ...