Brands from across the Atlantic have tried — and largely failed — to gain ground in America before. This time is different.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

SHOPPERS are flocking to Primark to get their hands on this “very similar” Lush dupe. The sugar plum beauty product has been ...

SHOPPERS are going wild for Primark’s ‘ultimate LBD’, which is perfect for wearing during Christmas party season. Now that ...

There are some stunning things in Primark stores at the moment, and I'm loving the green and red aesthetics we're seeing ...

The high street store has released a bright pink festive bath and body collection this Christmas that smells 'familiar' and ...

Primark shoppers are loving the 'statement' boots from Rita Ora's new collection, with a dazzling design similar to a more ...

Primark fans are going crazy for a new set of Wicked-themed pyjamas that they "need" as the highly anticipated film ...

The retailer has teamed up with Dr Seuss for a festive collaboration featuring a menu specifically designed to appeal to fans ...

RITA Ora has launched a new collection in collaboration with Primark, and fashion fans are in a frenzy over one particular ...

With Asos, Primark, Zalando all updating over the last week, what do these results tell us about the wider fashion market ...

If you're looking for a stunning dress to wear to a Christmas party that won't break the bank this year, Primark has got you ...