Customers now expect brands to engage with them in ways that feel relevant, immediate and aligned with their needs. A rigid ...

Make performance reviews productive and stress-free by aligning on metrics, focusing on baselines and setting actionable goals.

The Justice Department also reportedly wants to expand advertiser control and transparency and ban exclusive search contracts.

Connecting the largest online community of businesspeople with your CRM streamlines a number of processes. Here's how you can ...

Unpack the nuances of B2B and B2C marketing — their unique challenges, overlaps and why the “business-to-human” mindset ...

Use your marketing data as a strategic asset to anticipate trends, optimize resource allocation and drive growth.

Short-seller's report charges AI marketing cloud provider with questionable accounting practices and running consent farms to ...

TikTok wants to help brands make content for the platform with its new AI tool, Symphony Creative Studio. The tool generates TikTok-style video clips based on a product description or URL. It can pull ...

Marketers can draw on principles from the Center for Humane Technology to adapt harmful technology practices into more humane ...

Terminus is an account-based marketing (ABM) platform that helps B2B vendors and agencies reach prospects at target accounts ...

Insights from top executives reveal a shift toward AI-enhanced teams, B2B strategy renewal and heightened accountability in ...

AI is evolving from single-task tools to autonomous pipelines that can drive campaigns. What does that mean for marketers and ...