These are the branding stories we’re reading this week. This week in branding news, a Mattel packaging misprint went viral, ...
Mattel apologies for casting an unintentional spell on its Wicked merch.
If you've been online in the last few days, you'll be fully aware of the disastrous, yet mildly hilarious Wicked dolls that have gone on sale. The dolls themsel ...
Boxing legend Mike Tyson is looking in great shape for his boxing fight against Jake Paul. At 58, Tyson stepped on the scale ...
Mattel is returning to Eternia with a brand new Masters of the Universe Origins release with the return of a deadly villain ...