Microsoft gaming boss Phil Spencer has responded to the launch of the company’s 'This Is An Xbox' ad campaign, which is ...

In a new ad campaign, Microsoft claims that anything that can access Game Pass should be considered an Xbox now.

We've been hearing for months and months, years even, that any device with Microsoft's games on it is an 'Xbox' of some sort.

In recent months Microsoft has been referring to this internally as “ Xbox Everywhere ,” as it increasingly looks at bringing ...

Thinking of expanding to Microsoft Ads? Learn its key similarities and differences with Google Ads, plus tips for getting ...

A new marketing campaign from Microsoft emphasizes the company's push to support Xbox gaming on a variety of third-party ...

The software giant has a running list of what it considers its top 10 customers for Azure OpenAI, and I’m told Adobe and Meta ...

Microsoft introduces streamlined ad experience to Copilot, expanded video ad tools and simplified shopping campaign management.

Google's "shadowy campaign" also includes hiring ... its core businesses in search and online advertising. On top of challenging various aspects of Microsoft's cloud business in the EU, Google ...

Microsoft has accused its old foe Google of ... a historic break-up over allegedly monopolizing the search and search advertising markets. “It seems Google has two ultimate goals in its ...

Microsoft is accusing Google of funding a proxy campaign designed to discredit ... in regulatory scrutiny of the company’s search, advertising and mobile app store businesses.